Physiological measures of advertising effectiveness : a theoretical and empirical investigation

Physiological measures of advertising effectiveness : a theoretical and empirical investigation

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Bibliographic Details
Main Author:	Hensel, James Stephen
Language:	English
Published:	The Ohio State University / OhioLINK 1970
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1267618789

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