Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

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Bibliographic Details
Main Author:	Sauer, Paul Lawrence
Language:	English
Published:	The Ohio State University / OhioLINK 1985
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1262874708

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