Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product

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Bibliographic Details
Main Author: Sauer, Paul Lawrence
Language:English
Published: The Ohio State University / OhioLINK 1985
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1262874708
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu12628747082021-08-03T05:58:18Z Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product Sauer, Paul Lawrence 1985 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1262874708 http://rave.ohiolink.edu/etdc/view?acc_num=osu1262874708 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
author Sauer, Paul Lawrence
spellingShingle Sauer, Paul Lawrence
Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
author_facet Sauer, Paul Lawrence
author_sort Sauer, Paul Lawrence
title Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
title_short Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
title_full Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
title_fullStr Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
title_full_unstemmed Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
title_sort videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product
publisher The Ohio State University / OhioLINK
publishDate 1985
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1262874708
work_keys_str_mv AT sauerpaullawrence videotexmodalitysearchconditionandproductfamiliarityeffectsoncomprehensionofproductmessagesandattitudestowardtheproduct
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