Persuasion and the new media : interactive marketing communications and attitude change processes

Persuasion and the new media : interactive marketing communications and attitude change processes

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Bibliographic Details
Main Author:	Roehm, Harper
Language:	English
Published:	The Ohio State University / OhioLINK 1999
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1261236409

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