Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs

Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs

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Bibliographic Details
Main Author: McCutcheon, Bruce E.
Language:English
Published: The Ohio State University / OhioLINK 1988
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1249059846
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu12490598462021-08-03T05:56:49Z Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs McCutcheon, Bruce E. 1988 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1249059846 http://rave.ohiolink.edu/etdc/view?acc_num=osu1249059846 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
author McCutcheon, Bruce E.
spellingShingle McCutcheon, Bruce E.
Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
author_facet McCutcheon, Bruce E.
author_sort McCutcheon, Bruce E.
title Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
title_short Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
title_full Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
title_fullStr Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
title_full_unstemmed Effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
title_sort effectiveness of a marketing model designed to increase attendance and revenue capabilities for non-revenue athletic programs
publisher The Ohio State University / OhioLINK
publishDate 1988
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1249059846
work_keys_str_mv AT mccutcheonbrucee effectivenessofamarketingmodeldesignedtoincreaseattendanceandrevenuecapabilitiesfornonrevenueathleticprograms
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