E-Fluence at the Point of Contact: Impact of Word-Of-Mouth and Personal Relevance of Services on Consumer Attitudes in Online Environments

Bibliographic Details
Main Author:	Elias, Troy R.C.
Language:	English
Published:	The Ohio State University / OhioLINK 2009
Subjects:	African Americans Business Community Communication Marketing Social Research Viral marketing word of mouth social media recommender system e-commerce race ethnicity social identity distinctiveness
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1243885230

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