Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment

Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment

Bibliographic Details
Main Author: Cho, Jung Rim
Language:English
Published: The Ohio State University / OhioLINK 2009
Subjects:
Behaviorial Sciences
Social Psychology
dominance
BPM
S-O-R
online shopping
consumer behavior
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1237925570
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-osu12379255702021-08-03T05:55:34Z Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment Cho, Jung Rim Behaviorial Sciences Social Psychology dominance BPM S-O-R online shopping consumer behavior <p>The purpose of the research was to explore the influence of website characteristics on consumers’ affective states and behavioral responses in an online shopping environment. Based on a combination of the Stimulus-Organism-Response (S-O-R) and the Behavioral Perspective Model (BPM) models, this study presents a framework that provides an understanding of associations among various stimuli (utilitarian and informational reinforcements and setting scope), affective responses (pleasure, arousal, and dominance) and behavioral responses (approach and avoidance). </p><p> The study employed a 2 x 2 x 2 between subjects’ factorial design: Utilitarian reinforcement (high vs. low) x informational reinforcement (high vs. low) x behavior setting scope (open vs. closed). A single consumer scenario was used across all eight consumer situations. The eight consumer situations represent all possible combinations of utilitarian reinforcement (high vs. low), information reinforcement (high vs. low), and behavior setting scope (open vs. closed). </p><p> The findings of this study revealed: 1) a difference in the effect of high and low levels of utilitarian reinforcements on pleasure, 2) a difference in the effect of relatively open and closed behavior setting scope on dominance, 3) a difference in approach and avoidance behaviors for high and low levels of utilitarian and informational reinforcements, 4) a difference in approach and avoidance behavior for relatively open and closed behavior setting scopes, and 5) a difference in approach and avoidance behaviors for the affective state of pleasure. </p><p> The findings of the study provide empirical support 1) for inclusion of the dominance measure in the S-O-R model as a valid affective state in the online context, and 2) for the association among website stimuli, affective responses and behavioral responses as proposed by the integrated model of the BPM and S-O-R in an online shopping context.</p> 2009 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1237925570 http://rave.ohiolink.edu/etdc/view?acc_num=osu1237925570 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Behaviorial Sciences
Social Psychology
dominance
BPM
S-O-R
online shopping
consumer behavior
spellingShingle Behaviorial Sciences
Social Psychology
dominance
BPM
S-O-R
online shopping
consumer behavior
Cho, Jung Rim
Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
author Cho, Jung Rim
author_facet Cho, Jung Rim
author_sort Cho, Jung Rim
title Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
title_short Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
title_full Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
title_fullStr Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
title_full_unstemmed Investigation of dominance using an integrated model of BPM and S-O-R in an online shopping environment
title_sort investigation of dominance using an integrated model of bpm and s-o-r in an online shopping environment
publisher The Ohio State University / OhioLINK
publishDate 2009
url http://rave.ohiolink.edu/etdc/view?acc_num=osu1237925570
work_keys_str_mv AT chojungrim investigationofdominanceusinganintegratedmodelofbpmandsorinanonlineshoppingenvironment
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