Why Branding Can Increase a Professional Athlete's Value: A Rationale for Designer Engagement

Why Branding Can Increase a Professional Athlete's Value: A Rationale for Designer Engagement

Bibliographic Details
Main Author:	Craft, Brandan
Language:	English
Published:	The Ohio State University / OhioLINK 2008
Subjects:	Design Marketing brand brands athlete professional athlete virtual team designer brand value
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=osu1212006927

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