The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach

The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach

Bibliographic Details
Main Author: Romero, Joshua Paul
Language:English
Published: The Ohio State University / OhioLINK 2008
Subjects:
Communication
Marketing
Mass Media
Social Psychology
Sociology
selective exposure
priming
advertising
self-esteem
body satisfaction
men
health
media
magazine
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495

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