Western media corporations' risk and strategies in Post-WTO China

Western media corporations' risk and strategies in Post-WTO China

Bibliographic Details
Main Author: Li, Zhan
Language:English
Published: The Ohio State University / OhioLINK 2004
Subjects:
transnational media management
international media market
media industries
international risk
perceived environmental uncertainty
China's media market
WTO
market entry strategy
market control strategy
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=osu1100671766

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=osu1100671766

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