Factors affecting intention to use online financial services
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The Ohio State University / OhioLINK
2004
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=osu1064325414 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-osu10643254142021-08-03T05:48:25Z Factors affecting intention to use online financial services Lee, Jihyun Online banking Electronic banking Internet banking Online investment Financial services Theory of Planned Behavior Electronic commerce The primary purpose of this study was to identify determinants affecting consumers’ intention to use online financial services. The effects of attitude toward a behavior, subjective norm, and perceived behavioral control variables on the intention to use online financial services were examined. Demographic control variables were included as control variables. The conceptual framework underlying the study was based on the Theory of Planned Behavior. This theory suggests that attitude toward a behavior, subjective norm, and perceived behavioral control affect behavioral intention to engage in a behavior. Behavioral intention, then, leads to engaging in a behavior. Data came from the 1998-99 MacroMonitor Survey. The study sample consists of 3,780 households completing a mail survey between May and August of 1998. This data set includes information about consumer attitudes, behaviors and motivations regarding financial products, services, delivery methods, and institutional use. Factor analysis was used to reduce the number of independent variables. Logistic regression analysis was used to examine the effect of the independent variables on the probability of the intention to use online financial services. The findings based on five different dependent measures of online financial service uses revealed that the seven variables consistently affect intention to use online financial services: satisfaction with finances, positive attitude toward credit market, professional advice unneeded, personal contact desired, one-on-one interaction unneeded, education, and prefer less complex financial strategies. Individuals dissatisfied with their financial situations were more likely to intend to use online financial services. Consumers who had positive attitudes toward credit markets had a greater probability of intention to use online financial services. Individuals with preferences for professional advice were more likely to use online financial services. Consumers having lower preferences for personal contact had a higher likelihood of intention to use online financial services. Individuals lacking a need for one-on-one interaction were more likely to intend to use online financial services. Consumers preferring complex financial strategies were more likely to intend to adopt online financial services. An important implication of this study is that individuals intending to use online financial services seek professional information using a non-personal medium to improve their financial situation. However, this raises an equally important issue in that the quality of information received through online financial services needs to be considered since inaccurate and incomplete information may lead to undesired outcomes. 2004 English text The Ohio State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=osu1064325414 http://rave.ohiolink.edu/etdc/view?acc_num=osu1064325414 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Online banking Electronic banking Internet banking Online investment Financial services Theory of Planned Behavior Electronic commerce |
| spellingShingle |
Online banking Electronic banking Internet banking Online investment Financial services Theory of Planned Behavior Electronic commerce Lee, Jihyun Factors affecting intention to use online financial services |
| author |
Lee, Jihyun |
| author_facet |
Lee, Jihyun |
| author_sort |
Lee, Jihyun |
| title |
Factors affecting intention to use online financial services |
| title_short |
Factors affecting intention to use online financial services |
| title_full |
Factors affecting intention to use online financial services |
| title_fullStr |
Factors affecting intention to use online financial services |
| title_full_unstemmed |
Factors affecting intention to use online financial services |
| title_sort |
factors affecting intention to use online financial services |
| publisher |
The Ohio State University / OhioLINK |
| publishDate |
2004 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=osu1064325414 |
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AT leejihyun factorsaffectingintentiontouseonlinefinancialservices |
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