Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications
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| Language: | English |
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Ohio University / OhioLINK
2018
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ohiou15309296501055972021-08-03T07:07:31Z Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications Wiemer, Lena Communication Journalism plant-based diet tailored communication media effects behavioral change theory of planned behavior stages of change TPB SOC veganism Convincing Western society of a "nutrition turnaround" towards more plant-based eating habits is imperative to save the planet and the health of society. Wiemer (2018) examined the media effects of tailored (to internal or external motivations) video messages on people's progress and intention to change towards a plant-based, vegan diet.Consistent with her hypotheses, participants' intention, perceived behavioral control and moral obligation to follow a plant-based, vegan diet was positively strengthened by watching a tailored intervention message. Pro-vegan advocacy journalists and NGO campaigners are therefore advised to tailor the content of their pro- vegan communication to appeal more effectively to narrower target groups. However, they can better affect their audiences' attitudes and perceived social pressure through campaigns that integrate veganism into everyday life and turn it into a socially accepted and desired behavior over time. Conceptualizing vegan eating habits as social practice, rather than a cognitive choice, opens up new approaches to intervention and advocating communication strategies. 2018-10-01 English text Ohio University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597 http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Communication Journalism plant-based diet tailored communication media effects behavioral change theory of planned behavior stages of change TPB SOC veganism |
| spellingShingle |
Communication Journalism plant-based diet tailored communication media effects behavioral change theory of planned behavior stages of change TPB SOC veganism Wiemer, Lena Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| author |
Wiemer, Lena |
| author_facet |
Wiemer, Lena |
| author_sort |
Wiemer, Lena |
| title |
Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| title_short |
Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| title_full |
Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| title_fullStr |
Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| title_full_unstemmed |
Impact of Tailored Messages to Change Towards a Plant-Based Diet: Media Effects, Behavioral Change and Practical Implications |
| title_sort |
impact of tailored messages to change towards a plant-based diet: media effects, behavioral change and practical implications |
| publisher |
Ohio University / OhioLINK |
| publishDate |
2018 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1530929650105597 |
| work_keys_str_mv |
AT wiemerlena impactoftailoredmessagestochangetowardsaplantbaseddietmediaeffectsbehavioralchangeandpracticalimplications |
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1719454211525050368 |