Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981

Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981

Bibliographic Details
Main Author:	Thomas, Charles D., II
Language:	English
Published:	Ohio University / OhioLINK 2013
Subjects:	Communication Journalism Marketing Mass Media Sports marketing sports promotion advertising college athletics Southern Methodist University Mustang Mania
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819

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