Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981
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| Language: | English |
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Ohio University / OhioLINK
2013
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-ohiou13720828192021-08-03T05:24:22Z Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 Thomas, Charles D., II Communication Journalism Marketing Mass Media Sports marketing sports promotion advertising college athletics Southern Methodist University Mustang Mania Shortly after Southern Methodist University hired Russell Potts as athletic director in 1978, he and his staff launched the promotional campaign Mustang Mania with the intent of recapturing a Dallas audience that had lost interest in the university's football and basketball programs. Through relentless promotion of SMU athletics and the revolutionary use of corporate sponsorships to support the massively scaled campaign, Mustang Mania yielded remarkable results in terms of attendance, media coverage, and fundraising for the athletics department.The following study examines the campaign primarily through print articles and advertisements appearing in The Dallas Morning News from January 1, 1977, to December 31, 1981. Research includes interviews with SMU athletics staff at the time of Mustang Mania, as well as members of the Dallas media during the period of the campaign. 2013-09-26 English text Ohio University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819 http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Communication Journalism Marketing Mass Media Sports marketing sports promotion advertising college athletics Southern Methodist University Mustang Mania |
| spellingShingle |
Communication Journalism Marketing Mass Media Sports marketing sports promotion advertising college athletics Southern Methodist University Mustang Mania Thomas, Charles D., II Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| author |
Thomas, Charles D., II |
| author_facet |
Thomas, Charles D., II |
| author_sort |
Thomas, Charles D., II |
| title |
Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| title_short |
Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| title_full |
Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| title_fullStr |
Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| title_full_unstemmed |
Making Maniacs: How a Football and Basketball Promotion Campaign Fostered Fan Interest at Southern Methodist University from 1978 to 1981 |
| title_sort |
making maniacs: how a football and basketball promotion campaign fostered fan interest at southern methodist university from 1978 to 1981 |
| publisher |
Ohio University / OhioLINK |
| publishDate |
2013 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1372082819 |
| work_keys_str_mv |
AT thomascharlesdii makingmaniacshowafootballandbasketballpromotioncampaignfosteredfaninterestatsouthernmethodistuniversityfrom1978to1981 |
| _version_ |
1719419781026676736 |