Easy Does It: How the Organization of Print Advertisements Influences Product Evaluations

Easy Does It: How the Organization of Print Advertisements Influences Product Evaluations

Bibliographic Details
Main Author:	Elek, Jennifer K.
Language:	English
Published:	Ohio University / OhioLINK 2010
Subjects:	Marketing Social Psychology processing fluency consumer psychology attitudes brand familiarity advertising visual attention
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1260816711

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