Easy Does It: How the Organization of Print Advertisements Influences Product Evaluations

Easy Does It: How the Organization of Print Advertisements Influences Product Evaluations

Bibliographic Details
Main Author: Elek, Jennifer K.
Language:English
Published: Ohio University / OhioLINK 2010
Subjects:
Marketing
Social Psychology
processing fluency
consumer psychology
attitudes
brand familiarity
advertising
visual attention
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1260816711
Description
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