The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment
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2009
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ndltd-OhioLink-oai-etd.ohiolink.edu-ohiou12349210012021-08-03T05:45:57Z The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment Demyan, Amy L. Health Care Health Education Psychotherapy Public Health help seeking behavior attitudes decision making mass media intervention psychology promotion health care seeking This study examined the effects of a mass-media, public service announcement (PSA) style video intervention that was developed for this study. Prior research findings on expectations, attitudes and intentions towards seeking mental health services were applied to the design of the intervention. A total of 228 participants were randomly assigned to one of two conditions: (1.) the media-exposed intervention group, who watched programming in which the video intervention was inserted, and (2.) a control group, who watched the same programming without the video intervention. Results indicated that the intervention was effective at increasing both positive attitudes towards therapy and intentions to seek therapy. The overall positive effect of the media intervention on intentions was primarily for seeking help for interpersonal problems (and not for academic or substance abuse problems). However, the media intervention was no different from the control group on measures of the belief-based factors that, in theory, should change prior to changes in attitudes and the actual intentions to seek. Implications of these findings for future research are discussed. 2009-04-24 English text Ohio University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001 http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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English |
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topic |
Health Care Health Education Psychotherapy Public Health help seeking behavior attitudes decision making mass media intervention psychology promotion health care seeking |
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Health Care Health Education Psychotherapy Public Health help seeking behavior attitudes decision making mass media intervention psychology promotion health care seeking Demyan, Amy L. The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
author |
Demyan, Amy L. |
author_facet |
Demyan, Amy L. |
author_sort |
Demyan, Amy L. |
title |
The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
title_short |
The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
title_full |
The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
title_fullStr |
The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
title_full_unstemmed |
The Effects of a Brief, Mass-Media Intervention on Attitude and Intention to Seek Professional Psychological Treatment |
title_sort |
effects of a brief, mass-media intervention on attitude and intention to seek professional psychological treatment |
publisher |
Ohio University / OhioLINK |
publishDate |
2009 |
url |
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1234921001 |
work_keys_str_mv |
AT demyanamyl theeffectsofabriefmassmediainterventiononattitudeandintentiontoseekprofessionalpsychologicaltreatment AT demyanamyl effectsofabriefmassmediainterventiononattitudeandintentiontoseekprofessionalpsychologicaltreatment |
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