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ndltd-OhioLink-oai-etd.ohiolink.edu-muhonors1114806105
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ndltd-OhioLink-oai-etd.ohiolink.edu-muhonors11148061052021-08-03T05:41:59Z Main Street Harrison, Inc Lease, Taylor Courtney Our client, Main Street Harrison, Inc., presented our team with several issues to address concerning downtown Harrison, Ohio. Predominantly, the issues stem from a lack of understanding of the marketplace and ambiguous goals within the Main Street program. The economy of downtown Harrison has suffered due to these deficiencies. While the business district is currently struggling, we feel there is strong potential for the area to prosper. To begin the revitalization process, we have performed a SWOT analysis, conducted demographic research, examined successful Main Street communities, and produced several possible improvements for downtown Harrison. We examined both quantitative and qualitative demographic characteristics of Harrison and four neighboring communities to provide Main Street Harrison with an analysis of the marketplace. This information will enable downtown businesses to more appropriately target Harrison consumers. Based on our research, we developed four recommendations. The first proposed improvement focuses on strengthening the business recruitment process in order to increase the business mix in downtown. Second, we provided suggestions for improving the promotion of downtown businesses to increase customer traffic. Third, we recommended that Main Street Harrison provide a means of communication for downtown businesses to collaborate. Last, we created four different themes that could be successful if implemented in downtown Harrison. We believe these recommendations will change the environment of the downtown business district in Harrison. 2005-04-29 English text Miami University Honors Theses / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114806105 http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114806105 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
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NDLTD
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| language |
English
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NDLTD
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| author |
Lease, Taylor Courtney
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| spellingShingle |
Lease, Taylor Courtney
Main Street Harrison, Inc
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| author_facet |
Lease, Taylor Courtney
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| author_sort |
Lease, Taylor Courtney
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| title |
Main Street Harrison, Inc
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| title_short |
Main Street Harrison, Inc
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| title_full |
Main Street Harrison, Inc
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| title_fullStr |
Main Street Harrison, Inc
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| title_full_unstemmed |
Main Street Harrison, Inc
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| title_sort |
main street harrison, inc
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| publisher |
Miami University Honors Theses / OhioLINK
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| publishDate |
2005
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| url |
http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114806105
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| work_keys_str_mv |
AT leasetaylorcourtney mainstreetharrisoninc
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| _version_ |
1719423795470532608
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