Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management

Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management

Bibliographic Details
Main Author: Kantz, Kenneth Edgar
Language:English
Published: Miami University / OhioLINK 2009
Subjects:
Communication
Higher Education
enrollment management
public relations
organization-public relationships
relational dimensions
admissions
higher education
student-university relationships
behavioral intentions
behavioral outcomes
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-miami12502239422021-08-03T05:40:48Z Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management Kantz, Kenneth Edgar Communication Higher Education enrollment management public relations organization-public relationships relational dimensions admissions higher education student-university relationships behavioral intentions behavioral outcomes The purpose of this study was to investigate the role organization-public relationships play within the field of enrollment management. The study examined the differences in perceptions of student-university relationships between the institution in which the student enrolled and an institution in which the student did not enroll. Additionally, the study explored whether student-university relationships were associated with students’ future behavioral intentions. The results of this study indicated that students have a stronger perception of relational dimensions for the institution they choose to attend than the institution they chose to reject. The dimensions of a personal and community relationship were found to be positively correlated with students’ intention to persist in enrollment and graduate. Furthermore, relational dimensions (personal, community, and professional) showed to be positively correlated with students’ intention to remain connected in the future with their chosen institution. Practical implications and suggestions for future research are discussed. 2009-08-14 English text Miami University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942 http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
Higher Education
enrollment management
public relations
organization-public relationships
relational dimensions
admissions
higher education
student-university relationships
behavioral intentions
behavioral outcomes
spellingShingle Communication
Higher Education
enrollment management
public relations
organization-public relationships
relational dimensions
admissions
higher education
student-university relationships
behavioral intentions
behavioral outcomes
Kantz, Kenneth Edgar
Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
author Kantz, Kenneth Edgar
author_facet Kantz, Kenneth Edgar
author_sort Kantz, Kenneth Edgar
title Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
title_short Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
title_full Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
title_fullStr Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
title_full_unstemmed Accepted: The Role of Organization-Public Relationships and their Correlations in Enrollment Management
title_sort accepted: the role of organization-public relationships and their correlations in enrollment management
publisher Miami University / OhioLINK
publishDate 2009
url http://rave.ohiolink.edu/etdc/view?acc_num=miami1250223942
work_keys_str_mv AT kantzkennethedgar acceptedtheroleoforganizationpublicrelationshipsandtheircorrelationsinenrollmentmanagement
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