Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal

Bibliographic Details
Main Author:	Albani, Francesca
Language:	English
Published:	Miami University / OhioLINK 2005
Subjects:	Mass Communications media and women
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=miami1122572653

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-miami11225726532021-08-03T05:39:43Z Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal Albani, Francesca Mass Communications media and women This thesis examines how magazine advertising works to frame thinness as ideal beauty in Vogue, Glamour, and Marie Claire, three of the most popular fashion magazines in Italy and the United States. Utilizing Suzanna Danuta Walters’ notion of “Woman as Image”, I turn my attention to eight advertisements that appeared in the issues of the aforementioned magazines in late Spring and early Summer 2004. I argue that these advertisements provide evidence of how thinness is part of a sociocultural system of representation in which ideal female beauty is defined in terms of a narrow range of images of women that emphasize the flawless slender body. I examine thinness as the symbol of bodily perfection through which magazine advertising assigns women’s bodies an exchange value. I conclude by arguing for a multidimensional approach to advertising based in media literacy education and suggest that this education should highlight women’s experiences and draw on interpersonal and social communication as an approach to changing societal and cultural imagery about female beauty. 2005-07-28 English text Miami University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=miami1122572653 http://rave.ohiolink.edu/etdc/view?acc_num=miami1122572653 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Mass Communications media and women
spellingShingle	Mass Communications media and women Albani, Francesca Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
author	Albani, Francesca
author_facet	Albani, Francesca
author_sort	Albani, Francesca
title	Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
title_short	Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
title_full	Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
title_fullStr	Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
title_full_unstemmed	Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal
title_sort	thinness matters: the impact of magazine advertising on the contemporary beauty ideal
publisher	Miami University / OhioLINK
publishDate	2005
url	http://rave.ohiolink.edu/etdc/view?acc_num=miami1122572653
work_keys_str_mv	AT albanifrancesca thinnessmatterstheimpactofmagazineadvertisingonthecontemporarybeautyideal
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Thinness Matters: The Impact of Magazine Advertising on the Contemporary Beauty Ideal

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