THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE

THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE

Bibliographic Details
Main Author: Carrasco, Megan M., Carrasco
Language:English
Published: Kent State University Honors College / OhioLINK 2016
Subjects:
Communication
Gender
Organization Theory
Organizational communication
feminist theory
gender
generation
Millennial
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-ksuhonors14628006392021-08-03T06:36:38Z THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE Carrasco, Megan M., Carrasco Communication Gender Organization Theory Organizational communication feminist theory gender generation Millennial Extant research suggests that Millennials seem to be pushing back on traditional constructions of gender that typically constrain gendered performances of men and women. This study extends this research by examining how the ideal Millennial woman is discursively constructed online. Specifically, I conducted a thematic analysis of the Ten Best Websites for Millennial Women 2013 as outlined by Forbes magazine. My analysis demonstrates how the ideal Millennial woman must strategically cultivate a personal brand, is defined by her relationships, and requires ongoing career mentoring. Taken together, these strategies suggest that while some things have changed in terms of gendered messages directed toward women, much remains the same. This study offers practical guidance to assist women in how to navigate their professional lives. Specifically, this study encourages women to look for mentorship and career advice from a diverse group of sources. It also encourages women to push past the limits of individual progress and consider working toward institutional change. 2016-05-12 English text Kent State University Honors College / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639 http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Communication
Gender
Organization Theory
Organizational communication
feminist theory
gender
generation
Millennial
spellingShingle Communication
Gender
Organization Theory
Organizational communication
feminist theory
gender
generation
Millennial
Carrasco, Megan M., Carrasco
THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
author Carrasco, Megan M., Carrasco
author_facet Carrasco, Megan M., Carrasco
author_sort Carrasco, Megan M., Carrasco
title THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
title_short THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
title_full THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
title_fullStr THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
title_full_unstemmed THE IDEAL MILLENNIAL WORKING WOMAN:A THEMATIC ANALYSIS OF HOW PROFESSIONAL IDENTITY, IMAGE, AND CAREER ARE CONSTRUCTED ONLINE
title_sort ideal millennial working woman:a thematic analysis of how professional identity, image, and career are constructed online
publisher Kent State University Honors College / OhioLINK
publishDate 2016
url http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462800639
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