Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude

Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude

Bibliographic Details
Main Author: Kolacz, Michelle S. Park
Language:English
Published: Kent State University / OhioLINK 2020
Subjects:
Marketing
Packaging
Sustainability
Design
Environmental Management
message frame
reference point
brand attitude
online shopping
packaging
marketing
fashion
sustainability
sustainable packaging
lovemonkey
shared value
green consumer values
prospect theory
sustainable business solutions
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=kent1587337288243754

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=kent1587337288243754

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