Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012
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| Language: | English |
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Kent State University / OhioLINK
2014
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=kent1398344743 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-kent13983447432021-08-03T06:24:19Z Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 Cardosi, Caitrin F. Marketing Mass Media framing Komen media nonprofits The following study examines the frames created about Susan G. Komen for the Cure, both by the foundation itself and by major national news outlets. A qualitative analysis, grounded in framing theory, identified frames around the foundation formed by the media both in 2008 (a year of great financial success for the foundation as well as the 25th anniversary of the Susan G. Komen Race for the Cure) and during the months of January, February, and March of 2012 (the crux of a public relations crisis involving Planned Parenthood). Then, it compared those frames with frames that emerged from press releases published by the foundation during the same times. The study found that brand strength is a key component to influencing media framing, as is grounding messaging in issues larger than the individual organization. Future research could examine the relationship between national headquarters of nonprofits and media outlets in comparison with the relationship between local chapters and media outlets. 2014-04-29 English text Kent State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=kent1398344743 http://rave.ohiolink.edu/etdc/view?acc_num=kent1398344743 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
| collection |
NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Marketing Mass Media framing Komen media nonprofits |
| spellingShingle |
Marketing Mass Media framing Komen media nonprofits Cardosi, Caitrin F. Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| author |
Cardosi, Caitrin F. |
| author_facet |
Cardosi, Caitrin F. |
| author_sort |
Cardosi, Caitrin F. |
| title |
Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| title_short |
Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| title_full |
Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| title_fullStr |
Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| title_full_unstemmed |
Framing for the cure: An examination of self- and media- imposed frames of Susan G. Komen for the Cure in 2008 and 2012 |
| title_sort |
framing for the cure: an examination of self- and media- imposed frames of susan g. komen for the cure in 2008 and 2012 |
| publisher |
Kent State University / OhioLINK |
| publishDate |
2014 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=kent1398344743 |
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AT cardosicaitrinf framingforthecureanexaminationofselfandmediaimposedframesofsusangkomenforthecurein2008and2012 |
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