Cards, Creatures and Almost Anything: A Study of Children Trading
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Kent State University / OhioLINK
2013
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=kent1374484103 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-kent13744841032021-08-03T06:18:40Z Cards, Creatures and Almost Anything: A Study of Children Trading Yeh, Marie Angel Developmental Psychology Marketing Trading Consumer Socialization Children and Decision Making Conjoint Analysis Tradeoffs Social Value Orientation Barter Valuation This dissertation investigates the phenomenon of children trading (e.g., Pokemon, Silly Bandz) in order to explicate the underlying valuation process children use when engaged in barter. How children acquire new things has long been a focus for marketers; but it traditionally has been approached from the perspective of the nag factor examining how young children influence their parents to obtain desired goods as it is assumed that young children are constrained in their ability to directly participate in traditional marketplace exchange. To get around these constraints, children create their own ad hoc, informal marketplace, based on barter, using toys and other possessions to obtain new-to-them items from other children. As a part of this bartering process, children must assess and compare the value of theirs and others objects in order to decide whether or not to trade. In this dissertation, three studies, using mixed methods, examine this valuation and decision-making process among children who are 5 to 12 years old. Through the triangulation of non-participant observation, follow-up interviews with children, and subsequent interviews with their parents, study one develops a model of children and their consumer socialization that further expands our understanding of the processes involved in their socialization as well as advances an understanding of the valuation process children use to enact barter with each other. Study two further investigates how children make tradeoffs between the different attributes and attribute levels of a commonly traded object in order to determine the overall value of a traded good and finds that how these objects are valued differs systematically by age and by gender. Study three investigates the trait variable of social value orientation and how it affects a child and his or her trading decision and finds that children with a cooperative orientation are more likely to trade than children with an individualistic or competitive orientation. This effect is driven, however, by younger children with older children showing no influence of social value orientation. Together, these studies offer insight into understanding how young children function as consumers and how this function changes, thereby providing managerial guidance for creating products that engage children. 2013-07-23 English text Kent State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=kent1374484103 http://rave.ohiolink.edu/etdc/view?acc_num=kent1374484103 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Developmental Psychology Marketing Trading Consumer Socialization Children and Decision Making Conjoint Analysis Tradeoffs Social Value Orientation Barter Valuation |
| spellingShingle |
Developmental Psychology Marketing Trading Consumer Socialization Children and Decision Making Conjoint Analysis Tradeoffs Social Value Orientation Barter Valuation Yeh, Marie Angel Cards, Creatures and Almost Anything: A Study of Children Trading |
| author |
Yeh, Marie Angel |
| author_facet |
Yeh, Marie Angel |
| author_sort |
Yeh, Marie Angel |
| title |
Cards, Creatures and Almost Anything: A Study of Children Trading |
| title_short |
Cards, Creatures and Almost Anything: A Study of Children Trading |
| title_full |
Cards, Creatures and Almost Anything: A Study of Children Trading |
| title_fullStr |
Cards, Creatures and Almost Anything: A Study of Children Trading |
| title_full_unstemmed |
Cards, Creatures and Almost Anything: A Study of Children Trading |
| title_sort |
cards, creatures and almost anything: a study of children trading |
| publisher |
Kent State University / OhioLINK |
| publishDate |
2013 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=kent1374484103 |
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