WHAT DID YOU DO TO MY BRAND? THE MODERATING EFFECT OF BRAND NOSTALGIA ON CONSUMER RESPONSES TO CHANGED BRANDS

Bibliographic Details
Main Author:	Shields, Alison B.
Language:	English
Published:	Kent State University / OhioLINK 2013
Subjects:	Marketing Brand Nostalgia Consumer/Brand Relationships Changed Brands
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=kent1365696658

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