Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook
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Kent State University / OhioLINK
2009
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| Online Access: | http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291 |
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ndltd-OhioLink-oai-etd.ohiolink.edu-kent12591972912021-08-03T05:37:07Z Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook Rosenberg, Jenny Communication Psychology Social Psychology self-presentation impression management Facebook self-monitoring Machiavellianism affinity-seeking social networking self-presentation tactics This study investigated personality traits and secondary goals as predictors of self-presentation tactics used by Facebook users. Specifically, self-monitoring, Machiavellianism, and affinity-seeking were examined in relation to communicative adaptability. Further, the relationship between communicative adaptability and a Facebook user's concern for secondary goals was explored. Finally, this study examined secondary goals as predictors of self-presentation tactics used on Facebook, including manipulation, damage control, self-promotion, and role-model. A conceptual model of self-presentation tactics on Facebook was proposed and tested in this study. Results indicate that, with the exception of communicative adaptability, the conceptual model was supported. Findings show that personality traits predicted communicative adaptability, which did not predict Facebook users' (N = 487) concerns for secondary goals. Finally, secondary goals predicted self-presentations tactics used on Facebook. Additional findings indicate a positive relationship between self-monitoring and communicative adaptability and affinity-seeking and communicative adaptability. A negative relationship was found between Machiavellianism and communicative adaptability. 2009-12-11 English text Kent State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291 http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws. |
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NDLTD |
| language |
English |
| sources |
NDLTD |
| topic |
Communication Psychology Social Psychology self-presentation impression management self-monitoring Machiavellianism affinity-seeking social networking self-presentation tactics |
| spellingShingle |
Communication Psychology Social Psychology self-presentation impression management self-monitoring Machiavellianism affinity-seeking social networking self-presentation tactics Rosenberg, Jenny Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| author |
Rosenberg, Jenny |
| author_facet |
Rosenberg, Jenny |
| author_sort |
Rosenberg, Jenny |
| title |
Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| title_short |
Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| title_full |
Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| title_fullStr |
Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| title_full_unstemmed |
Online impression management: Personality traits and concern for secondary goals as predictors of self-presentation tactics on Facebook |
| title_sort |
online impression management: personality traits and concern for secondary goals as predictors of self-presentation tactics on facebook |
| publisher |
Kent State University / OhioLINK |
| publishDate |
2009 |
| url |
http://rave.ohiolink.edu/etdc/view?acc_num=kent1259197291 |
| work_keys_str_mv |
AT rosenbergjenny onlineimpressionmanagementpersonalitytraitsandconcernforsecondarygoalsaspredictorsofselfpresentationtacticsonfacebook |
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