An Empirical Examination of Factors Affecting Adoption of An Online Direct Sales Channel by Small and Medium-Sized Enterprises

An Empirical Examination of Factors Affecting Adoption of An Online Direct Sales Channel by Small and Medium-Sized Enterprises

Bibliographic Details
Main Author: Li, Xiaolin
Language:English
Published: Kent State University / OhioLINK 2008
Subjects:
Management
Marketing
Online Direct Sales Channel
ODSC
e-Business
SMEs
Adoption
Risk Propensity
Resource Slack
Perceived Ease of Use
Perceived Relative Advantages
Perceived Competitive Pressure
Behavioral Intention
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=kent1214531897

Internet

http://rave.ohiolink.edu/etdc/view?acc_num=kent1214531897

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