Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College

Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College

Bibliographic Details
Main Author: Partee, Michael D.
Language:English
Published: Defiance College / OhioLINK 2005
Subjects:
Journalism
Physical Education
volleyball
sports journalism
print media
NCAA Division III
sports information office
press coverage
email
internet
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=def1281633680
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-def12816336802021-08-03T05:35:56Z Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College Partee, Michael D. Journalism Physical Education volleyball sports journalism print media NCAA Division III sports information office press coverage email internet Eight small market newspapers with circulations of 20,000 or less per day in northern Ohio were surveyed about their coverage of local high school graduates participating in athletics at the collegiate level. The purpose of this project was to determine if the amount of print media published about the female varsity volleyball players at a small liberal arts college increased when the sports information office communicated updated information about the team via electronic media at least once per week to the players' hometown newspapers. Through this project this researcher learned that: (a) stewardship of positive relationships with journalists could lead to increased coverage by print media; (b) journalists embraced email and the Internet more and more as means of communication and research; (c) newspapers regularly covered high school graduates participating in sports at the collegiate level, mostly using materials submitted by sports information directors; and (d) coverage of the volleyball team increased considerably with the use of electronic press releases over research by the newspapers. 2005 English text Defiance College / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=def1281633680 http://rave.ohiolink.edu/etdc/view?acc_num=def1281633680 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Journalism
Physical Education
volleyball
sports journalism
print media
NCAA Division III
sports information office
press coverage
email
internet
spellingShingle Journalism
Physical Education
volleyball
sports journalism
print media
NCAA Division III
sports information office
press coverage
email
internet
Partee, Michael D.
Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
author Partee, Michael D.
author_facet Partee, Michael D.
author_sort Partee, Michael D.
title Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
title_short Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
title_full Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
title_fullStr Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
title_full_unstemmed Using Email and the Internet to Increase Print Coverage of the Varsity Members of an NCAA Division III Volleyball Team at a Small Liberal Arts College
title_sort using email and the internet to increase print coverage of the varsity members of an ncaa division iii volleyball team at a small liberal arts college
publisher Defiance College / OhioLINK
publishDate 2005
url http://rave.ohiolink.edu/etdc/view?acc_num=def1281633680
work_keys_str_mv AT parteemichaeld usingemailandtheinternettoincreaseprintcoverageofthevarsitymembersofanncaadivisioniiivolleyballteamatasmallliberalartscollege
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