Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation

Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation

Bibliographic Details
Main Author: Collingwood, Megan M.
Language:English
Published: Cleveland State University / OhioLINK 2017
Subjects:
Psychology
Innovativeness
Consumer Innovativeness
Validation
Scale Validation
Generalized Shopping Innovativeness
GSI
US
China
Cross-Cultural
Consumer Psychology
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-csu15101849148495832021-08-03T07:04:34Z Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation Collingwood, Megan M. Psychology Innovativeness Consumer Innovativeness Validation Scale Validation Generalized Shopping Innovativeness GSI US China Cross-Cultural Consumer Psychology A new scale, the Generalized Shopping Innovativeness (GSI) scale by Blake and Neuendorf (in Hodges, 2009) was tested for its reliability and validity among two culturally different samples: the United States and China. College students in both countries were administered a survey (either online or on paper – depending on the sample) that contained the GSI as well as other measures, including scales of social desirability bias, frequency of usage and familiarity of different online shopping vehicles, to name a few. Results of different analyses support that the GSI scale is reliable among both samples. The scale’s validity is promising among both samples but should be further tested by researchers in the future. 2017-11-17 English text Cleveland State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583 http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Psychology
Innovativeness
Consumer Innovativeness
Validation
Scale Validation
Generalized Shopping Innovativeness
GSI
US
China
Cross-Cultural
Consumer Psychology
spellingShingle Psychology
Innovativeness
Consumer Innovativeness
Validation
Scale Validation
Generalized Shopping Innovativeness
GSI
US
China
Cross-Cultural
Consumer Psychology
Collingwood, Megan M.
Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
author Collingwood, Megan M.
author_facet Collingwood, Megan M.
author_sort Collingwood, Megan M.
title Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
title_short Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
title_full Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
title_fullStr Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
title_full_unstemmed Generalized Shopping Innovativeness Scale: A Cross-Cultural Validation
title_sort generalized shopping innovativeness scale: a cross-cultural validation
publisher Cleveland State University / OhioLINK
publishDate 2017
url http://rave.ohiolink.edu/etdc/view?acc_num=csu1510184914849583
work_keys_str_mv AT collingwoodmeganm generalizedshoppinginnovativenessscaleacrossculturalvalidation
_version_ 1719453040228958208

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