The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197

The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197

Bibliographic Details
Main Author: Semmel, Keith David
Language:English
Published: Bowling Green State University / OhioLINK 1980
Subjects:
Music
Mass Communications
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1570783750515315
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-bgsu15707837505153152021-08-03T07:13:05Z The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197 Semmel, Keith David Music Mass Communications In recent years, the field of rhetorical criticism has begun widening its view of Subjects which merit rhetorical investigation in terms of their suasory potential or persuasive effect. One such area of investigation is the persuasive power of rock music. This study examined the lyrical theme development and subsequent rhetorical vision of the Beatles during their seven years of commercial popularity in America and around the wor1d. Using the works of Susanne Langer, James Irvine, Walter Kirkpatrick, and Wilfrid Mellers as a basis, the study entailed a search for fantasy themes, fantasy types and the overarching rhetorical vision using the methodological construct proposed by Ernest Bormann in his 1972 article, "Fantasy and Rhetorical Vision: The Rhetorical Criticism of Social Reality." Seven major themes were found to dominate the Beatles' music catalogue. These were categorized as Invitation to Love, Reaffirmation of Love, Love Gone Bad, Entrapment, Celebration of the Rock Culture, Social Commentary, and Fantasy Characterization/Narrative. These musical themes comprised three larger fantasy types: Romantic Fantasy, Social Fantasy, and Expressionistic Fantasy. These three fantasy types, in turn, made up the rhetorical vision known as the Pepperland Perspective, a uniquely optimistic vision in a reality of pessimism. It is this unique optimism of theme and vision which helps to account for the Beatles' success during the 1960s. 1980 English text Bowling Green State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1570783750515315 http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1570783750515315 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Music
Mass Communications
spellingShingle Music
Mass Communications
Semmel, Keith David
The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
author Semmel, Keith David
author_facet Semmel, Keith David
author_sort Semmel, Keith David
title The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
title_short The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
title_full The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
title_fullStr The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
title_full_unstemmed The Pepperland Perspective: A Study in the Rhetorical Vision of The Beatles 1962-197
title_sort pepperland perspective: a study in the rhetorical vision of the beatles 1962-197
publisher Bowling Green State University / OhioLINK
publishDate 1980
url http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1570783750515315
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