Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network

Bibliographic Details
Main Author:	Beck, Estee Natee
Language:	English
Published:	Bowling Green State University / OhioLINK 2015
Subjects:	Composition Literacy Pedagogy Rhetoric computers and writing rhetoric rhetoric and writing surveillance tracking technologies algorithmic surveillance algorithmic ideology built ecological network object oriented rhetoric persuasive computer algorithms algorithmic agency
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427314196

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-bgsu14273141962021-08-03T06:29:19Z Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network Beck, Estee Natee Composition Literacy Pedagogy Rhetoric computers and writing rhetoric rhetoric and writing surveillance tracking technologies algorithmic surveillance algorithmic ideology built ecological network object oriented rhetoric persuasive computer algorithms algorithmic agency Each time our students and colleagues participate online, they face invisible tracking technologies that harvest metadata for web customization, targeted advertising, and even state surveillance activities. This practice may be of concern for computers and writing and digital humanities specialists, who examine the ideological forces in computer-mediated writing spaces to address power inequality, as well as the role ideology plays in shaping human consciousness. However, the materiality of technology—the non-human objects that surrounds us—is of concern to those within rhetoric and composition as well. This project shifts attention to the materiality of non-human objects, specifically computer algorithms and computer code. I argue that these technologies are powerful non-human objects that have rhetorical agency and persuasive abilities, and as a result shape the everyday practices and behaviors of writers/composers on the web as well as other non-human objects. Through rhetorical inquiry, I examine literature from rhetoric and composition, surveillance studies, media and software studies, sociology, anthropology, and philosophy. I offer a “built ecological network” theory that is the manufactured and natural rhetorical rhizomatic network full of spatial, material, social, linguistic, and dynamic energy layers that enter into reflexive and reciprocal relations to support my claim that computer algorithms have agency and persuasive abilities. I also address how computer code figures in digital surveillance environments on the web, as well as how to refigure digital rhetoric and literate practices through the built ecological network. My results help shift attention to the role rhetoric plays in materiality, and further implicates rhetoric as both under the realm of human and material activity. 2015-04-01 English text Bowling Green State University / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427314196 http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427314196 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Composition Literacy Pedagogy Rhetoric computers and writing rhetoric rhetoric and writing surveillance tracking technologies algorithmic surveillance algorithmic ideology built ecological network object oriented rhetoric persuasive computer algorithms algorithmic agency
spellingShingle	Composition Literacy Pedagogy Rhetoric computers and writing rhetoric rhetoric and writing surveillance tracking technologies algorithmic surveillance algorithmic ideology built ecological network object oriented rhetoric persuasive computer algorithms algorithmic agency Beck, Estee Natee Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
author	Beck, Estee Natee
author_facet	Beck, Estee Natee
author_sort	Beck, Estee Natee
title	Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
title_short	Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
title_full	Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
title_fullStr	Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
title_full_unstemmed	Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network
title_sort	computer algorithms as persuasive agents: the rhetoricity of algorithmic surveillance within the built ecological network
publisher	Bowling Green State University / OhioLINK
publishDate	2015
url	http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1427314196
work_keys_str_mv	AT beckesteenatee computeralgorithmsaspersuasiveagentstherhetoricityofalgorithmicsurveillancewithinthebuiltecologicalnetwork
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Computer Algorithms as Persuasive Agents: The Rhetoricity of Algorithmic Surveillance within the Built Ecological Network

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