Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011

Bibliographic Details
Main Author:	Andrews, Alisa L.
Language:	English
Published:	University of Akron / OhioLINK 2015
Subjects:	Arts Management Theater Studies Musical Theater Anything Goes Marketing Arts Administration
Online Access:	http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406

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spelling	ndltd-OhioLink-oai-etd.ohiolink.edu-akron14283154062021-08-03T06:29:47Z Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011 Andrews, Alisa L. Arts Management Theater Studies Musical Theater Theater Studies Arts Management Anything Goes Marketing Arts Administration Cole Porter’s 1934 musical, Anything Goes, has a unique history that separates it from most Broadway musicals. From the Great Depression, to the economic boom in the 1980’s, and the Great Recession in 2009, Anything Goes has flourished under unique economic times in the United States. Some marketing and promotional materials used were the same throughout the years, and some changed with time. Researching a show’s “star power”, reviews, playbills and posters, location, and awards illustrate the effect these factors have on each production’s ticket sales and revenue. 2015-05-27 English text University of Akron / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406 http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection	NDLTD
language	English
sources	NDLTD
topic	Arts Management Theater Studies Musical Theater Theater Studies Arts Management Anything Goes Marketing Arts Administration
spellingShingle	Arts Management Theater Studies Musical Theater Theater Studies Arts Management Anything Goes Marketing Arts Administration Andrews, Alisa L. Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
author	Andrews, Alisa L.
author_facet	Andrews, Alisa L.
author_sort	Andrews, Alisa L.
title	Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
title_short	Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
title_full	Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
title_fullStr	Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
title_full_unstemmed	Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011
title_sort	anything goes: a look through time at the marketing strategies and how one show has survived in a changing economy from 1934 to 2011
publisher	University of Akron / OhioLINK
publishDate	2015
url	http://rave.ohiolink.edu/etdc/view?acc_num=akron1428315406
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Anything Goes: A Look Through Time at the Marketing Strategies and how One Show has Survived in a Changing Economy from 1934 to 2011

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