Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century

Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century

Bibliographic Details
Main Author: Lin, Pei Yi
Language:English
Published: University of Akron / OhioLINK 2008
Subjects:
Symphony Orchestra
Audience Development
Online Access:http://rave.ohiolink.edu/etdc/view?acc_num=akron1210950102
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spelling ndltd-OhioLink-oai-etd.ohiolink.edu-akron12109501022021-08-03T05:25:36Z Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century Lin, Pei Yi Symphony Orchestra Audience Development The proliferation of symphony orchestras has enriched American cultural life. However, as the environment has changed over the past decades, symphonyorchestras have encountered new challenges and opportunities in developingaudiences. To survive, symphony orchestras must identify challenges and adapt their programming and marketing to maintain audiences and to develop new audiences. This thesis discusses the special challenges in developing audiences in the twenty-first century, and proposes the development of young professional audiences as one possible solution. 2008-09-02 English text University of Akron / OhioLINK http://rave.ohiolink.edu/etdc/view?acc_num=akron1210950102 http://rave.ohiolink.edu/etdc/view?acc_num=akron1210950102 unrestricted This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.
collection NDLTD
language English
sources NDLTD
topic Symphony Orchestra
Audience Development
spellingShingle Symphony Orchestra
Audience Development
Lin, Pei Yi
Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
author Lin, Pei Yi
author_facet Lin, Pei Yi
author_sort Lin, Pei Yi
title Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
title_short Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
title_full Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
title_fullStr Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
title_full_unstemmed Challenges of Developing Audiences for Symphony Orchestras in Twenty-First Century
title_sort challenges of developing audiences for symphony orchestras in twenty-first century
publisher University of Akron / OhioLINK
publishDate 2008
url http://rave.ohiolink.edu/etdc/view?acc_num=akron1210950102
work_keys_str_mv AT linpeiyi challengesofdevelopingaudiencesforsymphonyorchestrasintwentyfirstcentury
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