A simulation tool for evaluating sensory data analysis methods
In cross-cultural studies, respondents from specific cultures may have different product preferences and scale usage. Combining data from different cultures will result in departures from the basic assumptions of analysis of variance (ANOVA) and loss of power in testing capability of finding product...
Main Author: | Naini, Shuo |
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Other Authors: | McDaniel, Mina R. |
Language: | en_US |
Published: |
2012
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Subjects: | |
Online Access: | http://hdl.handle.net/1957/27087 |
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