The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers
Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initi...
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| Language: | en_US |
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2012
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| Online Access: | http://hdl.handle.net/1957/26902 |