The living standards measure as a market segmentation tool for selected retailers / by Nedia de Jager
Businesses have realised that they cannot appeal to all consumers in the marketplace. Consumers are too numerous, geographically wide-spread, and too varied in their needs and buying practices. Furthermore, the business& themselves vary widely in their abilities to serve different segments of th...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/692 |