| Summary: | Changes in economic, environmental and social conditions have exposed our society to many challenges such as hunger and poverty, epidemic diseases and dramatic climate changes. As business entities operating within the community, companies have the immense task of assisting the community to address these challenges. To carry out this task, companies use socially responsible investment (SRI) initiatives in the effort to give back to local communities. These initiatives focus on environmental, social and economic activities that seek to improve the wellbeing of the community at large. The theoretical explanations behind SRI strategies tend to stimulate discussions and contestations about the motive behind SRI initiatives and their relevance to the companies and the community concerned. Some theories purport that a company should have a sole social responsibility goal of creating wealth for its shareholders, while others consider SRI initiatives as a means of interaction between a company and its immediate community. Despite these different views, SRI theories concur that companies’ SRI initiatives can contribute to economic development.
The study reported in this document used a combination of qualitative and quantitative research methods to analyse the effects of the SRI sector on micro- and macroeconomic development in South Africa. The key empirical objectives of the study were to: assess the effect of SRI initiatives on the financial performance of South African companies; determine the volatility of the SRI Index relative to the overall stock market; establish the interactions between various macroeconomic variables and the South African SRI sector; identify the involvement of the local community in designing SRI initiatives; determine local communities’ perceptions towards implementation of SRI initiatives; and assess how various socioeconomic and demographic characteristics of community members affect their perceptions towards SRI initiatives. Primary data were collected through interviews and quetiapine; while secondary data running from May 2004 to June 2014 was obtained from the JSE, McGregor BFA and SARB. The data include variables such as the share returns of companies in the SRI Index and various macroeconomic variables. The econometric models used to analyse the data included the Johansen co-integration test, vector error correction model (VECM), generalised autoregressive conditional heteroscedasticity (GARCH),
autoregressive distributed lag (ARDL) model, Granger causality test, the event study methodology and binary logistic regression.
Results of the event study methodology showed that an improvement in companies’ involvement in SRI initiatives is linked with positive returns; however, such positive returns were not statistically significant. On the contrary, a decline in a company’s involvement in SRI initiatives is associated with significant negative abnormal returns. Further analysis showed that the South African SRI index is not exposed to any unique volatility. The analysis on the relationship between the SRI Index (a proxy for the sector) and macroeconomic variables suggests that development of the South African SRI sector is linked with macroeconomic growth and stability.
To analyse the effect of SRI initiatives at a microeconomic level, an SRI initiative of implemented by a specific company in Bophelong Township formed the basis of the analysis. Findings revealed that this initiative benefited less privileged community members through the creation of temporary employment and provision of skills that created opportunities for future employment. Households with low economic status, those headed by a female or unemployed head were the most satisfied with the SRI initiative compared to others beneficiaries of the SRI initiative. Thus, the SRI initiative positively impacted the relationship between the company and community members, while at the same time creating expectations for future initiatives within the community.
This study concluded that SRI initiatives must be aligned with the needs of the community in order to contribute to both micro- and macroeconomic development. As much as companies are expected to implement socially responsible initiatives, community members should also be encouraged to meet these companies halfway through programmes such as volunteering. Findings of this study can assist policy makers and companies in aligning SRI initiatives with the needs of the community, improving the involvement of community members in SRI initiatives, developing strategies to reduce the costs associated with SRI initiatives and, hence, increasing the impact of SRI initiatives. === PhD (Economics)--North-West University, Vaal Triangle Campus, 2015.
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