Developing a framework for the optimisation of the image of South Africa as a tourism destination / Susan Steyn
Since the 1970s when the first destination image studies were performed, this topic has become one of the most predominant in the tourism marketing literature. Destination image within the tourism industry is essential, as most tourism products are services rather than physical goods, and can often...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/15581 |