The efficacy of social networks as marketing tools in the South African and Zimbabwean accommodation sector / Rosemary Matikiti
The advert of social media has transformed the way in which tourism businesses operate especially in the marketing of tourism services. One major tourism sector which has been influenced by social media is the accommodation subsector. Hospitality businesses are now compelled to adopt social networks...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/15406 |