Quantifying the telecommunication opportunity at the base of the pyramid in South Africa : a retail perspective / Ignatius Meyer
This study focuses on the telecommunication industry, specifically the mobile phone market at the base of the pyramid (BOP). A supply vs. demand stance is taken whereby demographic data offer insight into the demand while the location of telecommunication retail stores constitutes supply. The study...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/12250 |