Quantifying the telecommunication opportunity at the base of the pyramid in South Africa : a retail perspective / Ignatius Meyer

Quantifying the telecommunication opportunity at the base of the pyramid in South Africa : a retail perspective / Ignatius Meyer

Show other versions (1)

This study focuses on the telecommunication industry, specifically the mobile phone market at the base of the pyramid (BOP). A supply vs. demand stance is taken whereby demographic data offer insight into the demand while the location of telecommunication retail stores constitutes supply. The study...

Full description

Bibliographic Details
Main Author: Meyer, Ignatius
Language:en
Published: 2014
Subjects:
Geo-demographics
Retail
BOP
Mobile Phone
Technology adoption
Location Analytics
GIS
Retail Strategy
Geo-demografie
Kleinhandel
Selfoon
Tegnologie-aanvaarding
Plekontleding
Kleinhandelstrategie
Online Access:http://hdl.handle.net/10394/12250

Internet

http://hdl.handle.net/10394/12250

Similar Items