Influence of socialisation agents on generation y students' apparel purchasing intentions / Efe Jide-Akinwale
The global apparel market is an increasingly desirable industry sector for many marketers. The apparel retail industry in South Africa has experienced significant growth since the year 2000. In 2009, South Africans spent approximately R57 million on apparel items (Statistics South Africa, 2009). On...
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| Language: | en |
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/10614 |