Vision matters: exploring the architecture and role of perceptual frames on the tuition reset decision process at a private monprofit U.S. college.
Tuition resets alter a college's published tuition price and institutional discount in order to increase net revenue and to make enrollment at the reset institution more appealing and psychologically accessible to a greater percentage of the market. This research employs...
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| Online Access: | http://hdl.handle.net/2047/D20350245 |
