Impact of textual feedback on player retention in endless runner mobile games

Player retention is key to free-to-play mobile games as their success relies heavily on players actively engaged in the game at any instant. Free-to-play games are widely played on mobile devices and endless runner mobile games, a type of game genre has been in the game industry since 2009. Endless...

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Online Access:http://hdl.handle.net/2047/D20335188