| Summary: | Science and natural history documentaries can be an entertaining and effective way to teach the public about a scientific topic. The topic of climate change presents a unique set of problems that require that a successful climate change film must rethink how the science is presented. Climate change is unique in that it has been so politicized that not only is it controversial, but a whole segment of the population (including those in government) simply doesn't believe that climate change exists. So each climate change film must be seen as an argument, and as a political document, if its goal is to persuade a skeptic that climate change does exist and needs to be actively addressed by the public and by government. Aristotle's rhetoric is a valuable foundation for creating a persuasive climate change argument in a climate change film. Each of Aristotle's proofs provides a guideline for persuasion. But these proofs are not complete without knowing how to frame your argument. Framing is a valuable cognitive political tool, used by conservatives for decades, and because each climate change film is a political document, framing is a necessary tool for the climate change filmmaker to use.
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