Social media marketing : opportunities and challenges

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. === Cataloged from PDF version of thesis. Vita. === Includes bibliographical references (pages 72-78). === Over the last few years, we have seen a rapid growth in social media space that is...

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Bibliographic Details
Main Author: Paliwal, Gunjan
Other Authors: Juanjuan Zhang.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2015
Subjects:
Online Access:http://hdl.handle.net/1721.1/98997

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