Retail of the future : O2O or O&O?

Retail of the future : O2O or O&O?

Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 42-48). === Retail industry has transformed in the first decade of this century and new trends contin...

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Bibliographic Details
Main Author: Somani, Vaibhav, S.M. Massachusetts Institute of Technology
Other Authors: Sharmila Chatterjee.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2015
Subjects:
Sloan School of Management.
Online Access:http://hdl.handle.net/1721.1/98992

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