| Summary: | Thesis: S.B., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2014. === Cataloged from PDF version of thesis. === This thesis presents a product design case study that effectively translates a well-known character into a well-loved product. Character merchandising is not often a topic discussed in design curriculum, though it is a popular strategy for marketing and selling consumer products. This case study documents the design and development of a product, including its features and the process of design and fabrication. This thesis will also document the evaluation of the suitcase as a product, both functionally and aesthetically. === by Kristina A. Johnson. === S.B.
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