Measuring cannibalization in distribution networks : an approach to optimize store locations

Measuring cannibalization in distribution networks : an approach to optimize store locations

Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2013. === Cataloged from PDF version of thesis. === Includes bibliographical references (page 99). === A methodology was proposed to measure sales cannibalization using historic data con...

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Bibliographic Details
Main Author: Sapaj, Sergio C. (Sergio Cconstantino Sapaj Sabaj)
Other Authors: Roy E. Welsch.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2014
Subjects:
Engineering Systems Division.
Online Access:http://hdl.handle.net/1721.1/83799

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