Resource-based view of social media as a source of sustained competitive advantage
Thesis (S.M. in Engineering and Management)--Massachusetts Institute of Technology, Engineering Systems Division, System Design and Management Program, 2011. === Cataloged from PDF version of thesis. === Includes bibliographical references (p. 59-62). === Executive summary: Social Media is increasin...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | English |
| Published: |
Massachusetts Institute of Technology
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/1721.1/67567 |